There is a question I love to ask as well as answer. Professionally and otherwise. “When you want people to talk about your product/service/message, will you make a platform of your own or you’ll try to leverage the existing platforms?”
Well, my answer is quite simple. If you have a really big idea, and you feel yourself/your company committed to that idea, it makes sense to build your own platform for it. If not, or you are planning to do a quick activity, it’s always better to stick to the existing channels.
When you look at it again, it’s not all that simple. When you try to push your message through an established channel, there’s a higher chance that you’ll loose a customer to something else. And they might not come back to you.
LG’s new “give it a ponder” campaign does a workaround for this problem. It’s quite interesting. Please go and see it here: http://www.giveitaponder.com/
Here are some videos from the campaign:
Tell me which one is your favorite!
While everyone is talking about Netbooks, which allow you to login to the internet even before your computer boots, Sony has released this viral video to promote VAIO W series. Quite interesting, I must say…
Hilarious video from the guys at Bazaarvoice.
Lyrics:
Sayin’ you should buy this, are not the words they will believe from you
It’s just they have YouTube, and every search brings up blog entries too
How easy it could be to find out how they feel
More than words is all you had to use to make it real
Then you wouldn’t have to cry over costs per click
‘Cause you’re Google’s top guy
What you do with Ratings and Reviews?
More than words to keep it real
Let them say just how they feel
What would you say
If they took those words away
Then they wouldn’t buy things new
Without reading a review…
Now your market wants to
Talk for you and help others understand
All that you have to do is open up and just reach out your brand
Then you’ll see word of mouth for you and me to read
More than words is all you ever needed to make more sales
Then you could easily say “Mr. Bossman, it’s time I get a raise”
How sweet it’d be
A freed marketing annuity
More than words to show they feel
That they like a brand that’s real
Why would you pay
For research to guess and play
More than words to show what’s true
Then hear your market say “I love you”
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