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Is technology going to overtake media planning?

By Shibz On February 13, 2008 · 3 Comments

I am not sure. But I think in 2008, we are going see some developments in that direction. Like you know, technologies like Google Adwords, where the advertiser can decide how much he wants to spend on his banner/text advertisements and how much exposure he would need in a particular area, made the online media [...]

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Short Films to Promote Your Brand

By Shibz On January 30, 2008 · 2 Comments

Check out this Kit-Kat video on Youtube. Quite an inexpensive way of promoting your brand. The only concern is that the video should have something in it which will make people forward it.

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Blogging again!

By Shibz On January 29, 2008 · 1 Comment

Yeah! I have decided to blog again. I never realised that my blog had so many readers until I stopped it. I got so many calls and e-mails to just ask about my blog! I am more than happy to start it again. But in this new blog, I am trying to concentrate more on [...]

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