Well, the site is still on a “quick and dirty” execution state. You may be able to spot some bugs already.

Similar tools were available on these web based ERP/CRM tools for some time now. I remember working on some Netsuite modules a couple of years back. I think with this, we’ll see some serious developments in this area soon.

With the help of this application, copywriters can make their own display advertisements and use “variables” inside their copy to make it more appealing to the web surfers. For example, if you want to mention “Mac” in your ad copy and when somebody see the ad from a Windows you want to replace the word with “Windows”, you can do that using this software.

CopyBox is addressing the divide between copywriters and programmers. You can read more about it and request for a beta here.

I know the website has been set up in a hurry. But a little proof-reading will always help, especially since you are talking to the copywriters. Or, errors like this will happen!

Update: Copybox has corrected the typo on the home page!

Handling fee, or manhandled?

The interesting part is, the business owner herself has posted a comment clarifying the issues.

Are you still going to ignore the power of social media?

1. Construct paragraphs with two or three sentences. Make the first sentence interesting.
2. Use simple sentence structures.
3. Use bullet points and ordered lists.
4. Try to limit your list items to 7.
5. Write only one idea per paragraph.
6. Start with the conclusion, and then elaborate the point. Essays will not work.
7. Use active voice in the communication.
8. DO NOT write for the search engine robots. Write for the normal users.
9. Try not to use self referential phrases like “Click Here”, “Follow this link”, “this website” etc. Rather, use the hyperlinks effectively.
10. Avoid overuse of all caps and text decoration
11. Alert users when linking away from the current page
12. A few links to pages with supporting content will be good. This can establish the credibility
13. Try not to overuse “clever” or “cute” headlines. Headlines should be the summary of the page content. Unlike print, the web headlines may appear without the content, like search engine results.
14. Try to give 2-3 word description for all the images used.
15. Content should always have the most updated information.
16. Content should be free from typographical and grammatical errors.
17. Try to take advantage of the semantic web.  Try to provide good tags for the content you write.

I think I have covered almost all the points. Correct me if I am wrong!

Follow your instinct

At the moment, the number of viewers are just over 6000. I think it will definitely go up.