Here is this new application called CopyBox which is trying to become “Copywriter’s Photoshop”. It was selected as one of the 50 applications to be launched at TechCrunch 50.

With the help of this application, copywriters can make their own display advertisements and use “variables” inside their copy to make it more appealing to the web surfers. For example, if you want to mention “Mac” in your ad copy and when somebody see the ad from a Windows you want to replace the word with “Windows”, you can do that using this software.

CopyBox is addressing the divide between copywriters and programmers. You can read more about it and request for a beta here.

I know the website has been set up in a hurry. But a little proof-reading will always help, especially since you are talking to the copywriters. Or, errors like this will happen!

Update: Copybox has corrected the typo on the home page!

YouTube  has introduced  interactive  annotations  for their  videos about two months back, I think. But this is the first time I am seeing someone using it for advertising. Check out the new video from Samsung.

Follow your instinct

At the moment, the number of viewers are just over 6000. I think it will definitely go up.

Check out this Kit-Kat video on Youtube. Quite an inexpensive way of promoting your brand. The only concern is that the video should have something in it which will make people forward it.