Hilarious video from the guys at Bazaarvoice.
Lyrics:
Sayin’ you should buy this, are not the words they will believe from you
It’s just they have YouTube, and every search brings up blog entries too
How easy it could be to find out how they feel
More than words is all you had to use to make it real
Then you wouldn’t have to cry over costs per click
‘Cause you’re Google’s top guy
What you do with Ratings and Reviews?
More than words to keep it real
Let them say just how they feel
What would you say
If they took those words away
Then they wouldn’t buy things new
Without reading a review…
Now your market wants to
Talk for you and help others understand
All that you have to do is open up and just reach out your brand
Then you’ll see word of mouth for you and me to read
More than words is all you ever needed to make more sales
Then you could easily say “Mr. Bossman, it’s time I get a raise”
How sweet it’d be
A freed marketing annuity
More than words to show they feel
That they like a brand that’s real
Why would you pay
For research to guess and play
More than words to show what’s true
Then hear your market say “I love you”
Here is this new application called CopyBox which is trying to become “Copywriter’s Photoshop”. It was selected as one of the 50 applications to be launched at TechCrunch 50.
With the help of this application, copywriters can make their own display advertisements and use “variables” inside their copy to make it more appealing to the web surfers. For example, if you want to mention “Mac” in your ad copy and when somebody see the ad from a Windows you want to replace the word with “Windows”, you can do that using this software.
CopyBox is addressing the divide between copywriters and programmers. You can read more about it and request for a beta here.
I know the website has been set up in a hurry. But a little proof-reading will always help, especially since you are talking to the copywriters. Or, errors like this will happen!
Update: Copybox has corrected the typo on the home page!
YouTube has introduced interactive annotations for their videos about two months back, I think. But this is the first time I am seeing someone using it for advertising. Check out the new video from Samsung.
Follow your instinct
At the moment, the number of viewers are just over 6000. I think it will definitely go up.
Check out this Kit-Kat video on Youtube. Quite an inexpensive way of promoting your brand. The only concern is that the video should have something in it which will make people forward it.
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