http://shibz.com/2008/08/if-you-are-writing-for-the-web/ Interactive advertsing, from concepts to business. Fri, 13 Nov 2009 19:00:24 +0000 hourly 1 http://wordpress.org/?v=3.0 http://shibz.com/2008/08/if-you-are-writing-for-the-web/comment-page-1/#comment-30 Arun Sarma Sun, 09 Nov 2008 06:12:02 +0000 http://shibz.com/?p=13#comment-30 I think 7 bulleted points is too much to read on an Ad that goes on between 12-15 seconds max. It shud be more in the range of 2-3. Also to include... Keep copy short and direct to point rather than giving an entire explanation. Viewers are clever too. For example, rather than saying - "You get a 200GB hard disk free with this computer..", you could say - "Get a 200GB HDD FREE!" :) I think 7 bulleted points is too much to read on an Ad that goes on between 12-15 seconds max. It shud be more in the range of 2-3.
Also to include…
Keep copy short and direct to point rather than giving an entire explanation. Viewers are clever too. For example, rather than saying – “You get a 200GB hard disk free with this computer..”, you could say – “Get a 200GB HDD FREE!”

]]> http://shibz.com/2008/08/if-you-are-writing-for-the-web/comment-page-1/#comment-23 Hemant Soreng Sat, 02 Aug 2008 06:44:43 +0000 http://shibz.com/?p=13#comment-23 Great tips!! Should be part of the Interactive guidelines. Great tips!! Should be part of the Interactive guidelines.

]]>