Two new products from Adobe. A video player and an online TV channel.

Adobe® Media Player provides the users control and flexibility to view what you want, when you want — whether online or offline.  You can queue up and download your favorite Internet TV content, track and download new episodes automatically, and manage your personal video library for viewing at your convenience.

If you are little technical, Adobe Media Player is nothing but a cross-platform desktop media player and feed management application built on the Adobe AIR™ runtime. It supports the playback of content ranging from low bit-rate videos to high-definition full-screen content. Based on Adobe’s Flash platform video formats, Adobe Media Player can play and manage FLV assets (On2 VP6 and Sorenson Spark codecs) and a variety of possible container formats for H.264 codec (such as .mp4, .m4v, .mp4v, .3gp, and .f4v) that are stored locally on the viewer’s hard drive or delivered via the Internet using either progressive or streaming delivery.

Adobe TV launches with more than 200 videos across four channels: Photographers, Designers, Video Professionals and Developers.

The videos star a variety of “Adobe evangelists, leading trainers, subject matter experts and luminaries,” teaching classes on the Adobe suite of design programs, including Photoshop, Dreamweaver, Flash, Illustrator and others.

I think it is too early to say how many video fans are going use these technologies. We’ll see that in the coming days.

What’s in it for advertisers?

Adobe Media Player supports banner advertising and all sorts of in-stream media. (Implementation is not that simple and requires some coding skills.) Ads downloaded into the files can be changed when the computer is online and even when its not connected as ads can stored in the computer and released at determined intervals.

This is a massive step forward in video advertising that will help push the video advertising economy forward in a dramatic way. This development, coupled with the new IAB digital video advertising standards will pave the way for more and more money to enter the Web video space.