Adobe launches new media player, Adobe TV.

Two new products from Adobe. A video player and an online TV channel.

Adobe® Media Player provides the users control and flexibility to view what you want, when you want — whether online or offline.  You can queue up and download your favorite Internet TV content, track and download new episodes automatically, and manage your personal video library for viewing at your convenience.

If you are little technical, Adobe Media Player is nothing but a cross-platform desktop media player and feed management application built on the Adobe AIR™ runtime. It supports the playback of content ranging from low bit-rate videos to high-definition full-screen content. Based on Adobe’s Flash platform video formats, Adobe Media Player can play and manage FLV assets (On2 VP6 and Sorenson Spark codecs) and a variety of possible container formats for H.264 codec (such as .mp4, .m4v, .mp4v, .3gp, and .f4v) that are stored locally on the viewer’s hard drive or delivered via the Internet using either progressive or streaming delivery.

Adobe TV launches with more than 200 videos across four channels: Photographers, Designers, Video Professionals and Developers.

The videos star a variety of “Adobe evangelists, leading trainers, subject matter experts and luminaries,” teaching classes on the Adobe suite of design programs, including Photoshop, Dreamweaver, Flash, Illustrator and others.

I think it is too early to say how many video fans are going use these technologies. We’ll see that in the coming days.

What’s in it for advertisers?

Adobe Media Player supports banner advertising and all sorts of in-stream media. (Implementation is not that simple and requires some coding skills.) Ads downloaded into the files can be changed when the computer is online and even when its not connected as ads can stored in the computer and released at determined intervals.

This is a massive step forward in video advertising that will help push the video advertising economy forward in a dramatic way. This development, coupled with the new IAB digital video advertising standards will pave the way for more and more money to enter the Web video space.

SEO Rapper!

Amazing SEO rap! I am sure you are going to love it!

YouTube Preview Image

And here is the lyrics:

Your site design is the first thing people see
it should be reflective of you and the industry
easy to look at with a nice navigation
when you can’t find what you want it causes frustration

a clear Call to action to increase the temptation
use appealing graphics they create motivation
if you have animation
use with moderation
cause search engines can’t index the information

display the logos of all your associations
highlight your contact info that’s an obligation
create a clean design you can use some decoration
but to try to prevent any client hesitation

every page that they click should provide and explanation
should be easy to understand like having a conversation
when you design the style go ahead and use your imagination

but make sure you use correct color combinations
do some investigation, look at other organizations
but don’t duplicate or you might face a litigation
design done, congratulations but it’s time to start construction

follow these instructions when you move into production
your photoshop functions then slice that design
do your layout with divs make sure that it’s aligned
please don’t use tables even though they work fine
when it come to indexing they give searches a hard time

make it easy for the spiders to crawl what you provide
remove font type, font color and font size
no background colors, keep your coding real neat

tag your look and feel on a separate style sheet
better results with xml and css
now you making progress, a lil closer to success
describe your doctype so the browser can relate
make sure you do it great or it won’t validate

check in all browsers, I do it directly
gotta make sure that it renders correctly
some use IE, some others use Flock
some use AOL, I use Firefox

title everything including links and images
don’t use italics, use emphasis
don’t use bold, please use strong
if you use bold that’s old and wrong

when you use CSS, you page will load quicker
client satisfied like they eating on a snicker
they stuck on your page like you made it with a sticker
and then they convert now that’s the real kicker
make you a lil richer, your site a lil slicker

design and code right man I hope you get the picture
what I’m telling you is true man it should be a scripture
if it’s built right you’ll be the pick of the litter
everyone will want to follow you like twitter
competition will get bitter and you’ll shine like glitter

if you trying to grow your company will get bigger
design and code right man can you get with it

There is video… on flickr!

Yahoo has launched video on flickr! Read more about it here…

http://blog.flickr.net/en/2008/04/09/video-on-flickr-2/

I am still not getting it, What’s the big deal? When iphoto could do it two years ago and YouTube could do it from day one..

Some Guidelines for Landing Pages

Landing page is the most important componenet of any interactive advertising campaign you run. If advertising is all about spreading the word, landing page is about converting those people who are interested in your message. So ignoring your landing page means loosing those customers, which no business can afford to happen.

So,what all things you need to take care when you design your landing page? Here are some points I dare to put together when somebody asked me to. And if you read through, you will realize that most of it is just commonsense. But hey, commonsense is something not so common these days.

Continue reading Some Guidelines for Landing Pages